Buyers read reviews before they call, visit or buy. Search engines and AI assistants pay attention to them too. A thoughtful review strategy turns happy customers into your most persuasive marketing.
Choose the right platforms
- Google: essential for local visibility.
- Trustpilot: widely used for online businesses, especially in the UK and Europe.
- Industry platforms: sites specific to your sector often carry extra weight.
Ask at the right moment
Request a review soon after a positive experience — a delivered order, a completed project or a resolved support ticket. Include a direct link.
Respond to every review
Thank positive reviewers and respond calmly to criticism, offering to resolve issues offline. Future customers read your replies.
Stay within the rules
Never buy reviews, write them yourself or offer incentives for positive ratings. Platforms and consumer authorities take this seriously.
FAQs
Can we remove negative reviews?
Only reviews that break platform rules can be reported.
How often should we ask?
Make it part of every customer journey rather than an occasional campaign.
Do review replies help SEO?
They help conversion and show an active, engaged business.
