Summary: A site that is fast for visitors near your server may be slow for visitors on the other side of the world. Here is how to deliver speed everywhere.
Distance matters on the internet. If your server is in one country and your customers are in several, some visitors wait longer for every page.
Use a content delivery network
A CDN stores copies of your site's files in data centres around the world, so visitors download them from somewhere nearby.
Optimise the essentials
- Compress images and use modern formats.
- Lazy-load images below the fold.
- Remove unused scripts and styles.
- Limit third-party tags and widgets.
- Load fonts efficiently.
Cache pages
Server-side and edge caching can serve pages almost instantly.
Measure by region
Look at real-user data by country to find where visitors struggle.
Choose hosting wisely
Place your server near the largest share of your audience, and let the CDN cover the rest.
FAQs
Does speed affect rankings?
Page experience is considered, and speed strongly affects conversions.
Is a CDN expensive?
Many CDNs have affordable or free tiers for small sites.
What should we fix first?
Large images and heavy scripts usually give the biggest gains.
