Summary: Electricians, plumbers, builders and cleaners across Australia win most jobs from local searches. Here is how to show up first.
When a pipe bursts in Brisbane or a power point fails in Perth, people search on their phones and call the first credible business they find.
Complete your Google Business Profile
Choose the right primary category, list every service, set your service areas and add real photos of your work.
Build suburb pages carefully
Create pages for the suburbs you genuinely serve, with local jobs, reviews and helpful information.
Ask for reviews after every job
Send a review link by SMS or email when the job is complete.
Show licences and insurance
Displaying licence details and insurance builds trust.
Track calls
Most enquiries arrive by phone; tracking calls shows which channels work.
FAQs
Should we pay for directory listings?
Test them and measure leads before committing long-term.
How do we rank in nearby suburbs?
Relevant suburb pages, reviews and local links help.
Are Google Ads worth it for tradies?
Often yes, especially for urgent services; track cost per job.
