Summary: Shopify Markets lets one store sell in several countries with local currencies, languages and domains. Here is how to set it up well.
Expanding an online store into new countries used to mean building separate stores. Shopify Markets lets you manage several markets from a single Shopify admin.
What you can localise
- Currency: show prices in the shopper's currency.
- Language: translate content for each market.
- Domains or subfolders: for example /en-gb or /en-au.
- Pricing: adjust prices per market.
- Shipping and duties: set rates and show import charges where relevant.
SEO considerations
Shopify can generate hreflang tags for market versions. Make sure each market has unique, localised content and correct metadata.
Payments
Offer payment methods familiar in each market — cards, wallets, bank transfers and buy-now-pay-later options where appropriate.
Logistics
Plan delivery times, returns and customer service hours for each country before launch.
FAQs
One store or several?
One store with Markets suits most brands; separate stores suit very different catalogues or operations.
Do we need translations for English-speaking countries?
Not translations, but localised spelling, sizing and examples help.
Can we test a new market first?
Yes, start with one market and expand once it performs.
