Trustpilot is widely used by UK consumers, particularly for online purchases and services. A healthy profile can reassure first-time buyers.
Invite every customer
Use automatic invitations after delivery or service completion, rather than inviting only the happiest customers.
Respond publicly
Thank positive reviewers and respond calmly and helpfully to complaints.
Display reviews on your site
Trustpilot widgets on product and checkout pages can lift conversion.
Follow the rules
UK consumer protection law treats fake or misleading reviews seriously. Never write, buy or incentivise positive reviews.
Combine with Google reviews
Google reviews matter for local search; Trustpilot matters for many online buyers. Use both.
FAQs
Can we remove bad reviews?
Only reviews that break platform guidelines can be reported.
Do reviews affect SEO?
They influence trust and click-through; Google reviews matter most for local search.
How do we encourage reviews?
Ask at the right moment with a simple link.
