Summary: WhatsApp is where Indian customers ask questions, confirm orders and expect updates. Automating it carefully improves service and sales.
For many Indian businesses, WhatsApp is the main customer channel. The official WhatsApp Business Platform lets teams automate updates and conversations at scale.
Useful automations
- Order confirmations and delivery updates
- Appointment reminders
- Payment reminders with links
- AI replies to common questions
- Lead capture from click-to-WhatsApp ads
Shared inbox
Several team members can reply from one number, with conversations linked to customer records.
Templates and consent
Business-initiated messages use approved templates and should go only to customers who have opted in.
Language
AI assistants can reply in English, Hindi and other Indian languages.
FAQs
Can we keep our current number?
Yes, after removing it from the WhatsApp app.
Does it work with Shopify?
Yes, including order and cart messages.
Is bulk messaging allowed?
Only to opted-in customers using approved templates.
