Content that ranks well and content that AI tools quote have a lot in common: both reward clarity, accuracy and genuine expertise.
Lead with the answer
Under each heading, answer the question in one or two sentences, then add detail. Readers and AI systems both benefit.
Use descriptive headings
Phrase headings the way people ask questions: "How long does a website redesign take?" rather than "Timelines".
Add structure
- Bullet lists for steps and options
- Tables for comparisons
- Short summaries at the top of long pages
Show expertise
Name the author, explain their experience, cite reputable sources and include first-hand examples.
Be specific
Vague marketing language is hard to quote. Specific, factual statements about what you do, for whom and where are much more useful.
Keep it current
Update pages when facts change and show when they were last reviewed.
FAQs
Should we write differently for AI?
Write for people first; clear, structured writing also suits AI.
Does length matter?
Depth matters more than length. Answer the question fully, then stop.
How often should content be updated?
Review important pages at least a few times a year.
