HigherAmazon conversion rate
More efficientadvertising spend
Improvedreview sentiment
About the client
A kitchenware brand, based in New Jersey, operating in the ecommerce & d2c brands sector.
The problem
Listings had weak images and ads were running on broad keywords.
What we did
- New titles, bullets and A+ content
- Lifestyle and infographic images
- Sponsored Products restructured by intent
- Negative keywords and bid controls
Outcome
- Higher Amazon conversion rate
- More efficient advertising spend
- Improved review sentiment
Services involved
Amazon & Marketplace Marketing · Digital Marketing
Client identity withheld. This anonymised case study is an illustrative example of our approach; figures are indicative and results vary by business, market and budget.
