Summary: Buy-now-pay-later services are popular with Australian shoppers. Here is how to decide whether to offer them in your store.
Australia was an early adopter of buy-now-pay-later, and many shoppers look for BNPL options when buying fashion, homewares and electronics.
Potential benefits
- Higher conversion for mid-priced items
- Larger average order values
- Exposure to provider shopping directories
Things to weigh
- Merchant fees are usually higher than card fees
- Regulation of BNPL in Australia continues to develop
- Present BNPL clearly and responsibly
Implementation
Shopify, WooCommerce and most gateways integrate Afterpay, Zip and other providers easily.
Measure
Compare conversion and order value before and after launch, accounting for fees.
FAQs
Which BNPL provider should we choose?
It depends on your customers; start with the one they use most.
Who carries the credit risk?
Usually the provider; check your agreement.
Can we offer BNPL on some products only?
Many providers allow minimum and maximum order values.
