Summary: UPI is the most popular way to pay online in India. A smooth UPI experience can lift conversions noticeably.
Indian shoppers expect to pay with UPI. How you present it at checkout affects whether they complete their purchase.
Make UPI prominent
Show UPI first or near the top of payment options.
Use intent flows on mobile
On phones, UPI intent opens the customer's preferred app directly — much faster than typing an ID.
Offer QR codes on desktop
Desktop shoppers can scan a QR code with their phone.
Confirm payments reliably
Use gateway webhooks to confirm payment status rather than relying only on redirects.
Recurring payments
UPI mandates support subscriptions and instalments.
FAQs
Which gateways support UPI?
Most Indian gateways, including Razorpay, PhonePe, PayU and Cashfree.
What if a payment is pending?
Show a clear status and update automatically when confirmed.
Can UPI replace cash on delivery?
Offering UPI on delivery or prepaid nudges can reduce COD reliance.
