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Account-Based LinkedIn Campaign Opens Doors for a Consultancy

A management consultancy · Birmingham, England · Engagement: A few months

Account-Based LinkedIn Campaign Opens Doors for a ConsultancyProfessional Services
Morequalified meetings
Newrelationships with target accounts
Clearpipeline attribution

About the client

A management consultancy, based in Birmingham, England, operating in the professional services sector.

The problem

The consultancy relied on referrals and struggled to reach operations directors at mid-sized manufacturers.

What we did

  • Target account list of manufacturers
  • Document ads featuring a practical playbook
  • Coordinated founder posts
  • CRM tracking of meetings

Outcome

  • More qualified meetings
  • New relationships with target accounts
  • Clear pipeline attribution

Services involved

LinkedIn Ads · Digital Marketing

Client identity withheld. This anonymised case study is an illustrative example of our approach; figures are indicative and results vary by business, market and budget.