Regularcitations in AI Overviews for priority questions
Higherimpressions on key pages
Moredemo requests from organic search
About the client
A B2B HR software company, based in Austin, Texas, operating in the saas & technology sector.
The problem
The company ranked for many HR questions, but AI Overviews cited competitors and clicks were falling.
What we did
- Identified priority questions showing AI Overviews
- Rewrote articles with direct answers, summaries and tables
- Added author credentials and review dates
- Article, FAQ and Organization schema
Outcome
- Regular citations in AI Overviews for priority questions
- Higher impressions on key pages
- More demo requests from organic search
Services involved
AI Overview Optimisation (AIO) · Digital Marketing
Client identity withheld. This anonymised case study is an illustrative example of our approach; figures are indicative and results vary by business, market and budget.
