Higherquote completion
Fewersupport queries
Clearerproduct understanding
About the client
An insurance startup, based in Auckland, Auckland, operating in the finance, fintech & insurance sector.
The problem
Many applicants abandoned the online quote journey.
What we did
- User interviews and session analysis
- Simplified quote journey
- Plain-language explanations
- Usability testing with prototypes
Outcome
- Higher quote completion
- Fewer support queries
- Clearer product understanding
Services involved
UX Design & Research · UI/UX & Branding
Client identity withheld. This anonymised case study is an illustrative example of our approach; figures are indicative and results vary by business, market and budget.
