Cleanerconsent-based list
Higherengagement on every send
Morerevenue from email
About the client
A homeware retailer, based in Manchester, England, operating in the retail & distribution sector.
The problem
The retailer sent occasional newsletters to an outdated list with unclear consent records.
What we did
- Consent audit and list clean-up under UK GDPR and PECR
- Welcome, browse and abandoned-cart flows
- Segmentation by category interest
- Domain authentication
Outcome
- Cleaner consent-based list
- Higher engagement on every send
- More revenue from email
Services involved
Email Marketing · Digital Marketing
Client identity withheld. This anonymised case study is an illustrative example of our approach; figures are indicative and results vary by business, market and budget.
