Lowercost per booking
Moreappointments at quieter clinics
Clearresults by location
About the client
A physiotherapy clinic network, based in Edmonton, Alberta, operating in the healthcare & clinics sector.
The problem
Campaigns targeted the whole province and wasted spend on irrelevant searches.
What we did
- Clinic-level location targeting
- Service-specific ad groups
- Online booking conversion tracking
- Negative keyword programme
Outcome
- Lower cost per booking
- More appointments at quieter clinics
- Clear results by location
Services involved
Google Ads Management · Digital Marketing
Client identity withheld. This anonymised case study is an illustrative example of our approach; figures are indicative and results vary by business, market and budget.
