Morequalified student enquiries
Betterspend allocation by country
Clearreporting by course
About the client
An English language school, based in Dublin, Leinster, operating in the education & elearning sector.
The problem
Ads targeted broad terms and did not reach students in key source countries.
What we did
- Country-specific campaigns and messaging
- Landing pages per course
- Enquiry and chat tracking
- Seasonal budget planning
Outcome
- More qualified student enquiries
- Better spend allocation by country
- Clear reporting by course
Services involved
Google Ads Management · Digital Marketing
Client identity withheld. This anonymised case study is an illustrative example of our approach; figures are indicative and results vary by business, market and budget.
