Lowercost per booked job
Clearvisibility of which keywords drive revenue
Moreemergency calls during heat waves
About the client
An HVAC service company, based in Phoenix, Arizona, operating in the construction & trades sector.
The problem
Ads ran on broad keywords across the whole metro area, and calls were not tracked.
What we did
- Campaigns split by service and urgency
- Local Services Ads alongside search campaigns
- Call tracking tied to booked jobs
- Negative keywords to block DIY and job searches
Outcome
- Lower cost per booked job
- Clear visibility of which keywords drive revenue
- More emergency calls during heat waves
Services involved
Google Ads Management · Digital Marketing
Client identity withheld. This anonymised case study is an illustrative example of our approach; figures are indicative and results vary by business, market and budget.
